Published: Tue, June 21, 2016
World | By Carl Welch

5 Benefits of Ecommerce Shopping Sites

5 Benefits of Ecommerce Shopping Sites

Do you want to expand your physical store but don't have the money to open a new location? Or perhaps you've always wanted to open your own store but don't have the cash to open up a physical location? An e-commerce store may be exactly what you need to achieve your goals. 

Based on the popularity of the internet and online shopping, e-commerce will continue to grow for many years to come. Not only are more companies interested in establishing online stores, they want to develop them as well. In fact, based on information for Invesp, sales for e-commerce sites grow at a global rate of 19% every year. For the beginner entrepreneur and the small business owner who is looking to expand, this is excellent news, if e-commerce shopping sites are taken advantage of, that is. 

For consumers, the advantages of shopping online are abundant. Not only does buying goods over the internet save time, there's usually a bigger product selection, online shoppers also save money on taxes. For entrepreneurs, the advantages are just as plentiful. 

Why should you open up your very own e-commerce shopping site? Keep reading for five of the top benefits of opening up an online store: 

1. Give you an online presence

Over 80% of internet users have done their shopping online at one time or another. Because of the advancements in technology, your existing and potential customers expect to access your store whenever they want. Having an online presence, complete with an ecommerce shopping cart, lets you keep up with your rivals. The lack of such a presence will cause you to lose customers as they will head to your competitor's website to fulfill their shopping needs. 

2. Get new customers

There's no point of starting a business if you don't want it to grow. Retail in the real world relies on customer relationships and branding. E-commerce, on the other hand, brings in worldwide traffic from Search engines. For instance, if someone is looking for a product that you sell, they may end up on your site even if they've never heard of you. 

3. Operational costs are cheaper

Did you know that you can actually save money by running an e-commerce store? How is this possible? A handy tool called a web based management system makes inventory management automatic and reduces the costs associated with it as well. In addition, an e-commerce store doesn't have the same overhead costs of a brick and mortar boutique. Furthermore, the money saved on overhead costs as well as the extra revenue generated from a greater consumer pool will offset any initial starting costs. 

4. Gain a better understanding of your clientele

It's hard to build a customer profile when running a small physical store. While you can get a rough idea of who your customers, this information won't be accurate. An e-commerce store, on the other hand, gives you the ability to easily monitor the buying habits of your customers. Which products are they interested in the most? What are their motivations? The answers to all these questions and more can be used to increase your sales revenue. 

5. Increase brand awareness

An online store will help increase your brand awareness. As you create more web pages, Search engines will index them and increase your ranking. To ensure this happens, make sure to fill your content with good keywords that will be sure to get you in front of your desired audience. As your online store becomes more visible, your reputation and brand will grow. 

What do you think about e-commerce and its potential? Do you have an e-commerce store or are you interested in opening an online business? Share your thoughts in the comments below. We would love to hear your opinion.

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