Published: Tue, February 14, 2017
Culture | By Ray Hoffman

Chance The Rapper's Spotify streams increase by over 200% following Grammy win

Chance The Rapper's Spotify streams increase by over 200% following Grammy win

"The Color Purple" won best musical theater album, giving Jennifer Hudson her second Grammy and earning Tony victor Cynthia Erivo and "Orange Is the New Black" actress Danielle Brooks their first Grammys. While his business strategy may be "in uncharted territory", it's piquing the interest of longtime industry executives-enough so that "they're nearly like, 'keep going, ' " curious to see what his unusual model might mean for the future of music.

"Glory be to God". So, Chance's nominations were already a big win for the Grammys and streaming music, but his win is even more major.

Perhaps Chance's most defining moment was his performance with fellow Chicago representative and rapper Kanye West.

Chance The Rapper's Spotify streams increase by over 200% following Grammy win
Chance The Rapper's Spotify streams increase by over 200% following Grammy win

Chance took home three Grammys last night, winning Best Rap Album, Best Rap Performance and Best New Artist. It's also noted that he wore his "Thank You Obama" clothing when accepting his Grammy. "I wanna thank God for my team", he said. Damn, I'm shaking, this is insane. "Love you bro! I'm hearing fantastic things about your [100]" he wrote. The rapper also acknowledged what the accomplishment means to him as an independent artist.

Chance has been active in the fight against gun violence in Chicago.

Chance the Rapper has just made history at the 2017 Grammy Awards.

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