Published: Thu, March 09, 2017
Money | By Oscar Reynolds

Ivanka Fashion Line Sales Up 346 Percent From January to February

Ivanka Fashion Line Sales Up 346 Percent From January to February

The record-setting sales are especially significant since they occurred around the time that retail giants such as Nordstrom, Neiman Marcus, T.J. Maxx, Kmart and Marshalls dropped Ivanka's clothing line after an anti-Trump campaign called "Grab Your Wallet" pressured them to boycott all Trump products. But the company doesn't have to - practically as soon as she steps out of her door, Twitter sleuths are poised to identify the designers worn by the former model.

Since President Donald Trump was inaugurated, several retailers, including Nordstrom and Neiman Marcus, have stopped selling the brand (a move that caused the President to blast Nordstrom's decision in a tweet on February 8). "For several different retailers, Ivanka Trump was a top performer online".

Trump has been facing backlash from potential buyers, too.

However, despite their efforts, it appears as if Ivanka Trump's fashion empire is here to stay. "It's an exciting opportunity to really define for our customers what [it means] to buy something that's Ivanka Trump, that is separate, apart from who she is as a person", Klem says, nodding to her second in command, Rosemary K. Young, the company's 41-year-old vice president of marketing, who is also dressed in Ivanka Trump: a business-casual peasant blouse, and pleated satin skirt with a tastefully edgy mesh panel.

British fashion search engine Lyst provided data to back up her claim, which show that the brand shot up from No. 550 to No. 11 from January to February on the company's list of brands selling the most individual items. Her endorsement caused the The Office of Government Ethics to investigate Conway for a breach in ethics, according to The Hill.

"Go buy Ivanka's stuff", Kellyanne Conway, counselor to President Donald Trump, said February 9 on Fox News. Specifically, sales declined 31 percent at Amazon, 63 percent at Nordstrom Inc. and 43 percent at Zappos in the fourth quarter of 2016.

Trump has distanced herself from the fashion brand to avoid potential conflicts of interest while her father is president of the United States.

While the company is enjoying a huge surge in sales, Lyst, a global fashion search engine, reports that this boost in sales may only be temporary. For example, the site saw an increase in pantsuit sales right before the November 2016 election.

The collection said they had some of the highest performing weeks since the brand was launched last month.

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