Published: Mon, March 13, 2017
Money | By Oscar Reynolds

Bottled water number-one beverage in US

Bottled water number-one beverage in US

Americans drank an average of 39.3 gallons of bottled water in 2016 and 38.5 gallons of carbonated soft drinks, according to research and consulting firm Beverage Marketing Corp.

"Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of almost 9%, which marked the third year in a row of accelerating growth", according to the report.

In the late 1990s and early 2000s, per capita soda consumption routinely surpassed 50 gallons.

For one thing, it's making us fat: People who drink sugar-sweetened beverages, like soda, daily have 10 percent more visceral fat-the deep fat wrapped around your organs that's linked to many health problems-than those who don't drink them, a 2014 study in the Journal of Nutrition found.

Breaking a decades-long streak on top, carbonated pop has been overtaken by bottled water as the No. 1 beverage in the U.S.

The popularity of packaged water started when Perrier was introduced in the 1970s.

"With the exception of two relatively small declines in 2008 and 2009 - when most beverage categories contracted - bottled water volume grew every year from 1977 to 2016".

In 2016, the total volume of bottled water increased by about 9 percent in comparisonto 2015. An industry report in 2013 said consumers were spending 300 times the cost of tap water to drink bottled water.

He argued that corporations selling selling bottled water have managed to convince the consumer that it is a healthier choice than sugary soda. They included PepsiCo, which opted to run a spot for its new Lifewtr brand instead of its flagship cola. "Amid worries about obesity, diabetes, heart disease, and other health matters, bottled water's lack of calories and artificial ingredients, convenience and refreshing taste attracts health-conscious consumers", he said.

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