Published: Fri, April 07, 2017
Science | By Boyd Webster

Madonna Has a Good Reason to Laugh at Pepsi's Kendall Jenner Fiasco

Madonna Has a Good Reason to Laugh at Pepsi's Kendall Jenner Fiasco

"Pepsi, having sipped the sweet nectar of social consciousness, apparently can't get enough, and is taking another crack at "[projecting] a global message of unity, peace, and understanding".

Many ridiculed the 21-year-old model as the central character who brings about civil rights equality, saying that it was absurd to compare her to the likes of Martin King and Gloria Steinem.

During a discussion of the controversy sparked by Kendall Jenner's new Pepsi ad during Thursday's "The View", the moderator delivered a message to some of the spot's most vocal critics. Hiccup number 1.She goes on to say, "It was fun, it was entertaining". "This is not a career breaker for her", the source said.

The 21-year-old model plays a central role in the drinks company's "Jump In" promotional film, but Pepsi has already made a decision to scrap the campaign after it received a wave of criticism for supposedly trivialising the Black Lives Matter movement. The ending - where Kendall makes it to the extremely calm front line of the protest and hands an officer a can of Pepsi, at which point everyone cheers - was especially offensive. "But today, it seems that everyone has come together to join the protest against the new protest ad from Pepsi".

Pepsi on Wednesday pulled an ad after it was widely mocked and criticized for appearing to trivialize protests for social justice causes.

She said it was "an honor to follow some of the most iconic peoples' footsteps. Clearly, we missed the mark, and we apologize", the company said.

The "Live for Now Moments " video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. Do you think the commercial appropriates the resistance?

Soon after the ad was released, however, it trended on Twitter in the U.S. and many users slammed it for how it chose to deal with the serious social issues featured in the video.

It said it was "removing the content and halting any further rollout".

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