Published: Sat, April 08, 2017
Science | By Boyd Webster

YouTube now requires content creators to reach 10000 views to earn money

YouTube now requires content creators to reach 10000 views to earn money

GOOGLE-OWNED YouTube has announced that it will not serve ads on videos produced by channels with fewer than 10,000 total views.

YouTube has imposed a 100,000 view threshold before channels can make money to deter content thieves. YouTube says this threshold will give its employees a chance to gather enough information on a channel to determine its legitimacy. Once a channel hits the 10,000-view mark and applies to host advertisements, YouTube will review its activity to ensure that it complies with the community guidelines and advertiser policy. "If everything looks good, we'll bring this channel into YPP and begin serving ads against their content", said Bardin. With the latest rules, they ensure that revenue will only go to creators who play by the rules. In order to tackle this problem, Youtube has now majorly rehashed its monetization policy under the Partner Program. They spoil the fun for everyone and YouTube is now going to make it harder for them to make money off of this. They're encouraging future Partners to keep at the work they're doing and eventually reach that 10,000 view limit.

YouTube said this change has been in the works since November and was created to "protect creators first and foremost".

YouTube has come under intense scrutiny for ads appearing alongside videos carrying homophobic or anti-Semitic messages, prompting a number of companies to suspend their digital ads on the video streaming service. Within five years, YouTube has turned into the biggest video platform because of this program partnership. Major companies have been pulling out of their partnership with the tech firm due to their ads appearing on videos with offensive content. But those channels represent just 5% of the 13.2 trillion views on YouTube all time. "However, with this growth we've started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it", VP of product management Ariel Bardin said. After a channel reaches 10,000 views, YouTube will review the content to make sure nothing is running afoul of its terms and service.

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