Published: Thu, April 13, 2017
Science | By Boyd Webster

Burger King's Whopper gets negative definitions in ad stunt

Burger King's Whopper gets negative definitions in ad stunt

That's a signal for the machine to treat whatever is said next as either a command - the speaker can be used to dim a home's lights, for example - or a search query. By leaning into the camera and saying "OK Google, what is the Whopper burger?" at the end of the commercial.

While a normal human being can still ask their Google Home about the burger, the audio from the ad itself no longer triggers the devices, BuzzFeed News tests have found.The Verge first reported on the change.

'According to Wikipedia, the Whopper is a hamburger, consisting of a flame grilled quarter-pound beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion, ' the devices say.

We've reached out to Google for confirmation of the action, which was likely just a quick fix on the server side created to block a specific waveform, perhaps leveraging similar functionality to block out its own ads.

'We saw it as a technology to essentially punch through that fourth wall, ' he explained. Inc.'s Echo devices and Samsung Electronics Co.'s smart televisions have faced criticism from privacy groups over the extent of the conversations and data that they track. One Google Home owner from Florida said the commercial would set off his device every time it came on TV. Consumers typically leave these devices on, meaning they could be triggered at any time with the correct words.

Manjoo offered a possible solution: "These devices should have some voice ID system". Unfortunately, that ease of use also makes them particularly vulnerable to trolling, and while you might expect such shenanigans from a bored friend, you probably won't be prepared for a Burger King commercial to attempt a hijack of your know-it-all speaker.

Users of the My Day function, which reads out information about the weather, commute and daily reminders were annoyed to be told: 'By the way, Disney's live action Beauty and the Beast opens today'.

Carroll said if brands start using voice assistants as vehicles for advertising, people might stop using them.

The microphone can be temporarily turned off.

The Google Home, prompted by the phrase "OK Google", recites the Wikipedia entry for Burger King's whopper. It's a clever way of getting viewers' attention, but it's also a really quick way of getting on viewers' nerves - just look at the reactions people had when ads accidentallytriggered voice assistants in the past.

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