Published: Tue, April 18, 2017
Money | By Oscar Reynolds

Snapchat ratings plummet following alleged CEO comments on 'poor countries'

Snapchat ratings plummet following alleged CEO comments on 'poor countries'

The rating for all the versions dropped to one and a half star.

But the filing released Monday contains other allegations, as well, reports Variety.

According to the lawsuit brought by Pompliano, Spiegel said the app was "only for rich people" and added that he didn't want to "expand into poor countries like India and Spain". They decided to make it available on the Dark Web to mark their resentment against "arrogant" Spiegel's alleged reference to India as a "poor" country.

The comment after being featured on Indian news websites spread like a wildfire in a jungle. As the ratings started dropping, the criticism of the CEO and his company also started increasing. They've now apparently leaked the data on the darknet as a mark of resentment against Spiegel's comments and promise to do more damage until he apologizes. While Indians take nearly every messaging app seriously, Snapchat has already struggled to find its market in India.

In January, Amazon moved quickly to pull a set of doormats depicting the Indian flag from its Canadian store after the country's foreign secretary, Sushma Swaraj, threatened to revoke the visas of company employees. If he didn't want to expand it to poor countries, then why is this app free?

The most important takeaway here isn't a split-screen tweet, though: It's that access to an app - no matter how superficial or flower-crown serving it may be - shouldn't be based on a country's economic status. CEO Evan Spiegel in 2015 kicked off #UninstallSnapchat and #BoycottSnapchat campaigns on Twitter, urging people to delete the app from their smartphones. For Snapchat, which doesn't really have a large user base outside of the usa, and other developed countries, it looks like this PR disaster won't be fading anytime soon.

"Stories" feature is an ephemeral chain of photo and video clips with filters and special effects. Instagram took to it much later. More recently, Facebook and WhatsApp also introduced the feature, imitating Snapchat.

Mumbai: Indian social media users have been at their patriotic best even since reports of a popular person calling India "poor" have been doing the rounds.

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