Published: Tue, August 29, 2017
Money | By Oscar Reynolds

Amazon Prime Members To See Special Perks at Whole Foods

Amazon Prime Members To See Special Perks at Whole Foods

Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Markets long-held commitment to the highest standards, ” said Jeff Wilke, CEO of Amazon Worldwide Consumer. Amazon has bought Whole Foods, a more niche-oriented grocery store.

After the online giant's $13.7 billion buyout of the natural-foods chain closed Monday morning, Amazon slashed prices on select items across its stores and promised further cuts down the road.

In a sign of how the retailer is changing, the Amazon Echo, a voice-activated electronic assistant, was also for sale, for $US99.99 ($125.50) - a sharp pivot into electronics for a company known for kale and quinoa.

Analysts were expecting the price cuts, although some noted that they are coming sooner than expected.

Often referred to as "Whole Paycheck" due to its high prices, Whole Foods was fighting a battle it seemingly couldn't win on its own.

In a August 24 press release, Amazon and Whole Foods said they would bring "more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems".

Shoppers at Whole Foods Market at at 21st Street and Pennsylvania Avenue had mixed reactions to Amazon gobbling it up.

"If Amazon stays to their word and drops the prices in exchange for accessibility, I think, ultimately, it will be a good thing", she said. As stated in their press release, Amazon hopes to offer more in-store benefits and discounted items as the two companies work out the logistics of the acquisition.

According to Amazon, more product discounts are to come, but will the lower prices make people more inclined to shop at Whole Foods?

Shazneen Gandhi, 41, in Los Angeles said the Amazon-Whole Foods merger is a frequent topic of conversation among her friends and fellow mothers. They've already begun lowering prices in their brick-and-mortar locations. Rotisserie chickens are a dollar cheaper, now selling for $7.99 each.

In another sign of changes to come, a display offering Amazon's Echo and smaller Echo Dot hands-free smart speakers for $99.99 and $44.99, respectively, was nestled amid the colorful produce at the Whole Foods in downtown Los Angeles. We can't wait to start showing customers what's possible when Amazon and Whole Foods innovate together'. Included in their healthy and high-quality private label products is their frozen seafood brand Whole Catch, which has items like seasoned Alaskan cod cakes, swordfish steaks, sea scallops and more.

Amazon says there'll be immediate price cuts on many grocery staples including vegetables, fruit, fish, meat and eggs. Whole Foods later pulled the beverage and said it was prepared incorrectly.

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